Overview
You know your photos could be better. You don't know what to shoot, in what order, with what props, in what light. Photo Brief Builder takes your product, your aesthetic, and your shot count, and gives you a one-page brief you can shoot from. Designed for sellers who don't have a creative director — and don't want to hire one.
How it works
- Describe your product (or upload one current photo).
- Pick your aesthetic — minimal-bright, moody-warm, lifestyle-busy, flat-clean.
- Tell us how many shots you can do. 5? 10? 20?
- Get a brief: shot list with angles, prop list with sourcing notes, lighting plan, "do not do this" warnings.
What's included
- Shot list generator (with rationale for each shot)
- Prop list with budget tier (under $20 / under $50 / splurge)
- Lighting setup notes for natural and studio
- Aesthetic library: 8 starting points, customizable
- "Hero shot" identification — the one image to use as your listing cover
- 30-day money-back guarantee
Who it's for
Etsy sellers (and small Shopify shops) who want to upgrade product photography without hiring a photographer. If you've ever stared at a fresh batch of inventory and not known where to start shooting, this is the tool.
Who it's not for
- Sellers who already work with a photographer or have a clear visual system. You don't need this.
- Sellers whose product is fundamentally hard to photograph (digital downloads, services). Photo isn't your bottleneck.
FAQ
Does this take photos for me? No. It writes the plan. You (or your phone) execute it.
What if my aesthetic doesn't match the 8 starting points? Tell us yours in plain words. The tool builds from there.
Will my photos look like everyone else's? Only if you pick the same aesthetic and shoot the same product. The brief is a starting point, not a constraint.
Buy
Buy Photo Brief Builder — $49 → Pairs with Listing Writer once your photos are sharp — they make the listings noticeably better.
Ready to buy? Stripe Checkout opens here as soon as stripe-links.json has this SKU URL.